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Notes on brand protection.

What we learn detecting counterfeits, copies and impersonations, and getting them taken down from marketplaces, websites, social media, ads and apps.

The Alhambra on its wooded hill, with the Sierra Nevada behind it, seen from the Mirador de San Nicolás.

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Investigation9 min read

Is the Alhambra a special case? Ticket resale at Spain’s ten most-visited monuments

We checked the ten most-visited paid monuments and museums in Spain. All of them have unofficial websites selling their tickets for between 1.6 and 3 times the official price. What sets the Alhambra apart is how Google treats it, with its official website first in only one of our six searches, and that its own regulation bans resale while its managing body calls it “a lawful activity”.

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